Content Guidelines and Recommendations for Speakers
The content of your presentation is at the core of the E-servicesWorld Executive Conference! To this end, we are available to provide you with any assistance you may need to incorporate the theme and messaging behind E-servicesWorld into your presentation. During the development of your presentation, please bear in mind the theme behind E-servicesWorld. This is best expressed by the vision of the conference and supported by the key messages:

The Vision of E-ServicesWorld

• To provide a forum in which the world's top technology firms come together in partnership to express their collective vision and articulate the direction of E-services for the new century.

The Key Messages of E-ServicesWorld

• Sponsor companies have the necessary expertise and vision to help customers architect and implement the IT environment of the new millennium.
• The Internet is changing the reach of mission critical applications beyond the domain of back-office business environments into everyday life, work, play and learning.
• Collectively, the sponsor companies represent the industry's leading supply-chain for mission critical applications.
• Strategic alliances are critical for the future of computing.

Some thoughts to consider as you draft your abstract and presentation:

• To address the senior management-level audience at the event, presentation content should focus on business critical issues and solutions. Overly technical presentation content or terminology would not be appropriate for this audience.
  
  
• Include at least one customer testimonial in your presentation, preferably having a customer alongside you as a co-presenter.
  
  
• Based on direct feedback from attendees at the MCC kick-off event, the inclusion of customers during your session significantly strengthens and lends credibility to your presentation.
  
  
• Also received as feedback from the first MCC conference is evidence that presentations that carry a strong product or corporate message from the presenting company will not be well received. Rather than using this forum to merely push products, this is your opportunity to share your organization's vision with leading senior IT executives and present the business benefits behind your product offering.

When you arrive at the Conference:

• Please report to the speakers' room as soon as possible after arrival. It is important that you allow ample time to view your presentation and check your connections, etc. with a technician before your scheduled presentation.
• You can view your presentation on the equipment supplied in the speakers' room.
• Please make certain that your presentation is planned carefully and each phase co-ordinates with your audio-visual set up. There is an audio visual requirement form included in this manual.
• If you are bringing a laptop for your presentation, please ensure that you complete the appropriate section of the forms enclosed in this manual.
• Please keep strictly to the time slot allotted to you.
• Please be aware that there will be no facility to compose or convert a presentation on site.
• Your materials will be returned to the speakers' room after your presentation.
• Please supply us with a copy of your presentation on disk, as all presentations will be posted to the conference web site following the event.
• Please remember to speak clearly during your presentation. The language you are presenting in may not be the native tongue of all the attendees.
• Interpretation will take place during the session. Please submit a hard copy of your presentation to the speakers' room beforehand to aid the interpreters in their translation of your presentation.

PowerPoint Presentations
A template is provided for your use and you are requested to use only one company logo per slide in the space provided. (Please see template included on the disk in this manual.)

If you are supplying your presentation on disk, only Microsoft PowerPoint (PC compatible) will be available for computer projection. If you wish to use another software package, please arrange to bring a laptop to the conference with the appropriate software installed. Keynote speakers will be offered a cue light system for their PowerPoint presentation, but track session speakers will be responsible for operating PowerPoint themselves.

Some useful hints and tips for preparing a PowerPoint Presentation
Type Size: Make your slides legible! Do not use type smaller than 18 points. No one past the first few rows can read type smaller than this.

Text contrast: Use high-contrast text and graphics only (i.e. dark type on a light background). The more contrast you have between background and type, the more your words stand out. Make sure that the hard copy of your presentation is black and white-color does not reproduce clearly.

Type color: DO NOT USE RED TYPE! Red is completely illegible on screen. Avoid it at all costs.

Visual clutter: Do not use more than six lines of text per slide. More text will make your slide cluttered and difficult to read. Too many lines, graphs, typefaces and sizes detract from the message you are trying to communicate.

Charts and graphs: Avoid complex graphics. The audience will not be able to comprehend a graph that is too detailed and your message will be lost. A common error is doing a system configuration drawing. Find a different way to communicate your message, either by text or by dividing graphics over several slides.

Orientation: Our screens are set up to maximize images horizontally; therefore, we encourage you to use landscape (horizontal) orientation, as vertical slides will be cut off on top and bottom.

Sales presentations: The emphasis is on the exploration of key issues. Stay away from sales pitches as they generally create ill will among attendees.

Usage of company logo on slides: Use only one company logo per slide in the space provided.